Now that we've reached the end of our month focusing on digital marketing, it's time to ask: what did we learn? The special report we rolled out with daily features represents hundreds of hours of research, design, synthesis, and analysis. But as a time-starved entrepreneur or executive, you want to know at a glance what it all means for your job and your company.
Some of what we illustrated turned out as expected. Marketing in all its forms is the number one area of corporate investment, and we knew it wouldn't be difficult to show that the explosive growth of digital marketing represents the biggest threat to the way things have been done in the past. We all know that we've become a screen-obsessed culture. Our waking hours are spent skipping from the desktop to the laptop to the tablet to the smart phone to the HDTV. As our habits of consuming information and entertainment change radically, so must the time-honored practice of marketing.
To read the full, original article click on this link: EXECUTIVE SUMMARY of our Special Report on Digital Marketing - Technology Review
Evan I. Schwartz
