Thirty seconds into my pitch for a system that lets users control the ads they see, I can tell that my audience gets it. The problem is clearly understood, the solution is simple, the use cases are well-defined, the market size is compelling. There’s only one hitch: History says this effort won’t succeed.
Over many years, there have been many smart entrepreneurs who have made the same pitch, and all of them have failed. So I must answer the question — the capital-Q Question — “Why will you succeed where the others before you have failed?”
It’s a good question, and it has more wrong answers than right answers. But this question is sometimes the wrong one — especially when it suggests that an idea isn’t worth pursuing just because there’s been a history of failure.
To read the full, original article click on this link: How to make your startup succeed where others have failed | VentureBeat
Author: Gene Yoon
