You’ll hear us mention in this program a lot of social networks that flopped. So why did LinkedIn take off when others couldn’t?
It all started with a series of walks that Konstantin Guericke took with his future LinkedIn co-founder, Reed Hoffman. In those walks, they took turns suggesting and knocking down business ideas. What they finally came up with was a series of ingredients that they used to create LinkedIn. You’ll hear all about them here, including why they intentionally targeted an audience that had money so they could generate revenue. How they insisted the site be useful more than fun, so it would become a necessity. And how they planned to make it to be social so users would promote it.
To read the full, original article click on this link: LinkedIn’s Co-Founder On Why It Took Off – with Konstantin Guericke | Case Studies & Lessons By Mixergy
