More ideas mean better ideas, because more ideas bring more chances of hitting upon a really great idea. You can increase your chances of generating really, really great and new-to-the-world ideas when you enlist a more diverse group of creative ideators. The more diverse, the better.
The key is to reach beyond your comfort zone and outside your normal circle of ideators, advisers, and creatives.
Why cross pollination works
Just as in the plant world, where new life arises from the introduction of pollen from other plants, all great ideas arise from combinations of ideas that haven’t met yet. In both cases, we call this process cross pollination. You get a greater diversity of ideas by collaborating with a greater diversity of creative people—people from a variety of disciplines, departments, cultures, ages, mindsets, motivations, and orientations.
To read the full, original article click on this link: Cross Pollination: How and Why It Works
Author: Peter Lloyd
