Well, the Democrats got a big drubbing in yesterday’s election. And rightly so. While the Republicans adhered to the time-honored rules of selling, the Democrats made just about every sales and marketing mistake in the book. Here are the five most obvious:
- Lesson #1: Customers don’t buy features and functions. Whenever Obama or the Democratic leadership talked about their accomplishments, they get all wonky about weird little details. That’s the equivalent of a beginning sales rep going into an account and waxing eloquent about the superior widgetness of his firms offering. Dumb!
- Lesson #2: Never promise more than you can deliver. Obama swept into office on a wave of enthusiasm that was practically messianic. He set expectations so high for a “transformative” experience that there was no way that the reality of a dysfunctional government could possible fulfill even a fraction of what the “true believers” thought would happen. Disappointing!
To read the full, original article click on this link: 5 Sales Lessons for the Democratic Party | BNET
Author: Geoffrey James
