Well, the election is finally over, and the Republicans have won big. Two years ago, nobody would have dreamed that the GOP would have made such an amazing comeback. Let’s look at what they did right, from a sales and marketing perspective. Here are the lessons that we ALL can learn:
- LESSON #1: Entertain your clients appropriately. It was something of a brand disaster when the Republican National Committee was caught treating big donors to bondage parties with lesbian strippers. However, the customer is always right, and when you’re courting the big money, you gotta give them what they want. If that means a strip club, hey, that’s where you take ‘em.
- LESSON #2: Go for the BIG money. It’s been said that it’s easier to make one $10,000 sale than to make ten $1,000 sales. And that’s certainly true in politics. Why bother gathering money from the penny-ante hoi-polloi, when you can get big money from giant corporations and the super wealthy? And since the Supreme Court now lets you hide your donors, you can even pretend that Mom and Pop are the ones paying the campaign bills.
To read the full, original article click on this link: 8 Sales Lessons from the Republican Party | BNET
Author: Geoffrey James
