N
ot many people think about their social profiles as assets. Yet social network operators understand very well that every persons profile is in fact an asset they leverage for economic gains.
In an earlier article titled: Security: The Weakest Human Link” we highlighted how Facebook, Google, Apple and others leverage the human networks interactions (assets) and third party developers (assets) to create and sell the related data to eager marketers.
This is the data game afforded by the introduction of social technology that engages the human network. Facebook and others know that data represents significant economic value and when the human network volunteers their data that represents a “free supply” of valuable assets that can be used and sold to a world of suppliers wanting to reach the human network to sell them something, anything and everything.
To read the full, original article click on this link: Misuse of Our Social Assets |
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