What is the most important thing you can do to help your company grow over the long term?
The idle answers to this question are easy to imagine: “Oh, expand into new markets”; “offshore your manufacturing to China or India”; or “follow the money, seek investment, and invest it wisely”.
In fact, the evidence points overwhelmingly to a much more profound answer, which can be summed up in one word: innovate. Yes, innovate.
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