What do cell phones and Amazon.com have in common? Both are popular technology in wide use today – but it wasn’t always that way. When cell phones and Amazon.com were introduced, they served the needs of a few people who were eager to try them, even though they had a few shortcomings. In the case of cell phones, users had to tolerate lower voice quality in exchange for the ability to call anyone from any place. In Amazon’s case, not everyone was ready to browse a store online and send their credit card information over the Internet.
Today online stores like Amazon.com are extremely popular with shoppers all over the world. And cell phone usage has exploded to 5 billion users as of July 2010. This number is expected to rise exponentially, as the industry average is currently 60 million new users every month. Compare that to the 74 years it took for the telephone to reach 50 million users, and you see the power of technology in action – as well as the influence of disruptive innovation.
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Author: Kamal Hassan
