Creativity is under threat. It happens whenever and wherever there's a squeeze on the ingredients of creativity, and it's happening in many businesses today. According to the Labor Department's most recent stats, productivity is up. But stretching fewer employees to cover ever more work in our job-starved recovery is no way to run the future. Without the creativity that produces new and valuable ideas, innovation — the successful implementation of new ideas — withers and dies. Creativity depends on the right people working in the right environment. Too often these days, the people come ill-equipped, and their work environments stink.
A recent story about the 40th anniversary of Xerox PARC stirred my memories of how the creativity ingredients overflowed at that place, in that time. PARC was a first light in the dawning of Silicon Valley. By 1973, when I moved there, PARC researchers had invented the first user-friendly computer, laser printing, object-oriented programming, a personal workstation, and the foundation of the Ethernet. By the time I left Palo Alto in 1977, they had developed the first graphical user interface (GUI) with icons, pop-up menus, overlapping windows, and the basics of point-and-click screen navigation. At this moment, you are almost certainly using something that sprang from the blossoming creativity at Xerox PARC in the 1970s.
To read the full, original article click on this link: The Three Threats to Creativity - Teresa Amabile - HBS Faculty - Harvard Business Review
Author: Teresa Amabile
