The powerful Greek god, Kronos, learned from his own parents that he would be overthrown and killed by a yet-to-be-born-child. Not one to take chances, as each of his five children were born, Kronos devoured them preemptively.
Business history is replete with examples of entrenched market leaders preying on upstart competitors by killing them in the market or devouring them through acquisitions. On the face of it, multinationals and startups seem natural enemies—start ups covet the multinational’s big customers, and multinationals bully the startups in order to maintain market dominance. And both compete for resources: startups thrive on multinational-trained managers with powerful contact lists, and multinationals suck up huge quantities of the best technical human resources with promise of cash and careers.
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Author: Daniel Isenberg
