When it comes to companies concerned with managing their brand image online, Wikipedia founder Jimmy Wales has some advice: "Make stuff that doesn't suck."
"More than ever before, people like to talk about stuff that sucks," Wales told Fast Company following a recent talk at the Digital Hollywood conference in New York City. "There's nothing to be done about it, except making a better product."
Wales attended the conference to introduce his own better product: Wiki 2.0, the latest set of collaborative publishing tools for his for-profit venture Wikia. The site, essentially Wikipedia-without-limits, receives roughly 36 million monthly visitors, and now offers a slew of new and improved social features, from polls and top 10 lists to video content and achievement badges.
To read the full, original article click on this link: Wikipedia Founder's Advice to Brands: "Make Stuff That Doesn't Suck" | Fast Company
Author: Austin Carr
