A question at my recent social media strategy for non-profits training presentation at the Topeka Community Foundation was what steps one, two, and three should be when just starting developing a social media strategy.
Interestingly, the person asking the question speculated on the answer and was absolutely correct:
- Start by making sure your home base, your own website, is fantastic before you focus on establishing cool outposts on popular social networks where your target audience spends time.
This idea about fixing up your home was highlighted in the recent post on similarities in dating advice and social media strategy. You want to make sure you spruce up your home so that as a relationship which started someplace else advances, you have an attractive, welcoming place to invite someone to get to know each other better.
To read the full, original article click on this link: There’s No Place like Home for the Holidays (or for a Successful Social Media Strategy) | Strategy Consulting and Strategic Planning
Author: Mike Brown
