1. Lists simplify.
2. Lists promise instant knowledge.
3. Lists provide choices.
4. We are all victims of information overload. Lists help us make sense of the world.
5. Lists make it seem as if the list maker knows something that list readers don't.
6. Lists appeal to an ever expanding population of ADD sufferers.
7. Lists appeal to the left brain need for order and linearity.
8. Lists are made of soundbytes. Soundbytes 'R Us.
9. Lists are familiar. We grew up making them: laundry lists, grocery lists, and Christmas lists.
10. Lists can be updated, added to, or subtracted from easily.
To read the full, original article click on this link: The Heart of Innovation: 22 Reasons Why We Love Lists
