We all have words that make us cringe. That’s especially true in the investment community.
Generally, I can tell a few lines into a business plan if a company just doesn’t “get it”. Sometimes, it’s blatant – like the lack of a clear mission statement. Other times, it’s something more gut-based, like the use of quotation marks as I did at the top of the paragraph (it’s too cute for a serious business proposal).
There are some words and phrases that are real showstoppers, though – and if you’re using them, you’ll need to rethink your pitch before approaching a possible source of financing. They not only fail to sell your story. They often end up having the exact opposite effect.
To read the full, original article click on this link: 17 words and phrases to avoid in your business plan | VentureBeat
Author: Megan Jones
