10 Ways To Come Up With A Killer Name For Your Company

First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make.

The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.

Please don’t send me any more business plans with TBD or NewCo in the title position. Right or wrong, the name you choose, or don’t choose, speaks volumes about your business savvy and understanding of the world you are about to enter. Here are some key things I look for in the name, with some help from Alex Frankel and others.