Bresslergroup
Builds a Better Mousetrap
Made
in USA, new Victor mousetrap is job and environmentally friendly.
Philadelphia
– July 6, 2010. The Victor Quick Set Mousetrap, long a category
leader, has been redesigned in order to move manufacturing from China
back to the U.S. The move increases employment and positive economic
impact, while at the same time, decreasing environmental impact.
Woodstream
selected new product development firm Bresslergroup to re-design its
leading Victor Quick Set mousetrap to reduce assembly and parts costs
so that the traps can be cost effectively made in the U.S. By
re-thinking the configuration of the parts and the spring mechanism,
Bresslergroup came up with a more efficiently-designed trap that can
be assembled in half the time as the prior generation of Victor Quick
Set mousetraps.
The
environmental impact is significant. First, Woodstream has eliminated
one million plastic blister packs a year in favor of an all-cardboard
package. Second, 15 40- foot HC container trips from China have been
eliminated which reduces overall carbon emissions. Finally, the new
Victor traps are made of HDPE No. 2 plastic, which can be recycled
more readily than the previous plastic material used in Chinese
manufacturing. “Redesigning to engineer out costs and carbon
impact is a major focus of our client work, across all industry
categories. Making small changes can have a huge impact for
consumers and the work force,” says Mathieu Turpault, Director of
Design, Bresslergroup.
The
new, Made in the USA Victor mousetraps are available in Wal-Mart,
grocery and hardware stores.
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Bresslergroup,
based in Philadelphia, offers innovative product solutions via
integrated user research, industrial design and production
engineering. The consultancy serves consumer, medical and industrial
manufacturers. Since its founding in 1970, Bresslergroup has won more
than 80 major design awards and has authored more than 100 patents.
www.bresslergroup.com.
Woodstream Corp. is a leading
manufacturer and marketer of quality-branded rodent control products,
caring control products for pets and wildlife, natural solutions for
lawns and gardens and wild bird feeding products. Woodstream’s
growth is fueled by a consumer-driven approach to product
development. For example, a key focus for Woodstream Corp has been
to add organic and or environmentally friendly products to its
portfolio. www.woodstream.com.