It’s not enough that Warren Buffett has become one of the richest men in the world. He’s also a world-class storyteller – and nowhere does this gift go on public display more than in his annual letter to shareholders.
His latest letter on the Berkshire Hathaway Web site offers terrific lessons for startup ventures in shaping their communications.
Lesson No. 1: Converse Like a Real Human Being
There’s something about a position of power that often causes perfectly normal executives to embrace “corporate speak.” Their communications become stiff and jargon-filled drivel.
In contrast, look at how Buffett explains his philosophy of empowerment:
We tend to let our many subsidiaries operate on their own, without our supervising and monitoring them to any degree. That means we are sometimes late in spotting management problems and that both operating and capital decisions are occasionally made with which Charlie and I would have disagreed had we been consulted.
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Author: Lou Hoffman
Lou Hoffman is CEO of The Hoffman Agency, a public relations firm with multiple offices in the U.S., Europe and Asia. He submitted this story to VentureBeat