For many would-be entrepreneurs, the perks of owning a small business outweigh the risks of starting a company. Although giants like Coca-Cola KO +0.22% and IBM IBM -0.97% get a lot of attention, on the ground, fully 99.7% of employment in the US comes from small firms. While starting a company can be scary and hard, keeping it alive is the real challenge; unfortunately, 55% of US startups fail in the first 5 years. Looking at what these companies did or didn’t do can provide valuable lessons for those trying to make a go of a new business.
http://www.forbes.com/sites/kateharrison/2016/04/25/10-things-that-squeeze-the-life-out-of-startups-in-the-first-5-years/?ss=startups&utm_source=Everyone&utm_campaign=de4402cd3c-EquityNet_Newsletter_for_April_24_to_30_2016&utm_medium=email&utm_term=0_7e96f7fbe8-de4402cd3c-154511673#50c07bb03004
