Entrepreneurial inspiration can come from the unlikeliest of places. For Becca Brown, the seeds of a business idea were planted when the heels of her Champagne-hued prom shoes sank into the grass of her parents' front yard in 1996.
A decade later, Brown offered her business school classmate an unusual idea for an entrepreneurship project: "Becca turned to me and said, 'Why is there nothing to stop heels from sinking into the grass?' " recalls Monica Ferguson Murphy.
Murphy, who had wobbled on shoe stems herself, knew Becca was on to something. The two pitched the concept of a high heel stabilizer/protector cap for the class. After graduation, they followed up on the offbeat idea.
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