Rick Smith is the founder of World 50, a very exclusive senior networking site for Fortune 500 companies. The website is pretty cool, very, very minimalistic.
He recently published a book, The Leap: How 3 Simple Changes Can Propel Your Career from Good to Great, that attacks the idea of entrepreneurship being related to risk. Using several case studies, the Girl Scouts, Live Aid, and Fortune 100 companies, Smith argues that successful entrepreneurs do not risk it all. They keep their day jobs while starting a business at night. Very little gambling occurs. The book is full of behind the scenes tales, all leading to the same point, risk sucks. But how to aviod it? Let us teach you how to start a business with no risk!