For startup companies with small budgets, gaining an advantage for your new business or a new product through advertising is both a challenging and risky venture. Once the initial budget is gone, there are seldom second chances.
A good public relations strategy is an alternative to advertising. Effective PR is a cost-effective way to gain editorial exposure for your product, get more leads, generate more sales and build a great brand.
What makes PR so powerful?
In a word: credibility.
People often see through advertising, but a product mentioned in the context of a news report or print feature story gives it a passive endorsement and third-party credibility advertising just can't buy.
To read the full, original article click on this link: 10 Easy Ways To Get Amazing PR
Author: Brad Sugars
