Quick background: Bounce rate is a metric that measures the number of visitors who leave your site after having looked at only one page or only staying for a few seconds. Think of bounce rate as the, “Oops, not what I wanted — next!” metric.
Many business owners focus on “improving” the pages with high bounce rates by revamping the design, changing the navigation structure, rewriting copy… all in an attempt to decrease the bounce rate. But often that doesn’t work.
Why? In many cases the page itself is not the issue. The problem stems from the visitor’s purpose for visiting the page. Purpose is everything:
To read the full, original article click on this link: Don’t Let Your Website Drive Customers Away | BNET
Author:Jeff Haden
