Current Misconceptions of Innovation: Time to Paint by the Numbers
Innovation is such a broad term, and can be used in so many ways, that it is hard to pick out the top five misconceptions, let alone focus on the biggest one. Is it the battle between the innovation process people and the innovation creativity people? Is it the use of consultants to support one-off innovation projects rather than investing in organization-wide innovation capacity? Is it the impending IT stampede towards innovation software tools, with the likely neglect of the human beings needed to support the process? Or is it the persistent view that companies are 'close to the customer' when in fact they are about as close as a Hollywood star to a burning car on a movie set?
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