Britain makes more money from music than from its car industry. In the United States, the core copyright industries achieved foreign sales and exports of $60.18 billion-a figure that surpasses, for the first time, every other export sector, including automobiles, agriculture, and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. The Creative Economy is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.
Managing creative people will be fundamental to business success in the next century, and this book is the first to address the whole business of the creative economy-its importance, and how to manage it. A landmark in business books.
The Creative Economy: How People Make Money from Ideas