Now I [Diane Helbig] am not a Republican nor a Democrat, and I do not live in Massachusetts. However, it seems that no matter who we are or where we live, those of us in the United States were watching the Senate special election on January 19, 2010. I know I was watching and learning.
For me, there are some stark sales lessons that can be learned from the experience.
1. Don’t take your current clients for granted
This is really Sales 101. Your current clients are your best revenue source. If you aren’t visiting with them your competition is. It is critically important for a salesperson (a.k.a. candidate) to ensure they are visiting with their current clients.
Remember, your current clients want to know that you value their business. They don’t want to feel that you have moved on to greener pastures now that you have captured their business. Martha Coakley thought she was secure with her current clients (a.k.a. Democrats) so she didn’t get in front of them enough.
To read the full, original article click on this link: 3 Sales Lessons from the Massachusetts Senate Race | Small Business Trends
Author: Diane Helbig
