Early in Mel Brooks’ “The History of the World: Part I,” Moses goes up the mount to see the burning bush and receive the word of God. Coming down with three tablets, Brooks as Moses says, “The Lord, the Lord Jehovah has given unto you these fifteen... [drops one of the tablets] Oy! Ten! Ten Commandments for all to obey!
My own experiences have gone in the other direction. When working with CIOs and their staffs to define the concept of the “IT Utility,” we proposed seven major attributes that a utility has. My CEO said that there were “Ten Principals of the IT Utility.” We asked him to describe the other three. He suggested he only knew that there were 10 and that we had to go back to work. With a little word-smithing, conceptual parsing and verbal padding, we got to the magic number.
It is with this jaundiced view that I recently read Brian Solis’ "Ten
Stages of Social Media." If you haven’t read Solis, you
might want to. He’s a very knowledgeable marketeer, especially in the
realm of social media, its role in marketing and how corporations can
take advantage. That said, I doubt there are “Ten Stages” of it (or much
else). And, although the article has much to offer, it doesn’t lay out
“stages” as much as a combination of things to do or accomplish (e.g.,
Finding a Voice and Sense of Purpose) and management concepts (e.g.,
Business Performance Metrics).
To read the full, original article click on this link: The History of Social Media: Part I | Guest Opinions | ITBusinessEdge.com
Author: Doug Brockway
