I’ve noticed a trend toward more video presentations lately. I looked at one this morning and it reminded me of the old writers adage “show don’t tell.” This applies nicely to every pitch you ever do. Specifically, I don’t want to hear you describe what you are going to do, I want to see it. Or – if it’s not built yet, see an example of it. It’s always better to point me at a URL, even if it’s a very rough prototype, as I can usually get a much quicker view of what you are doing by simply playing around.
Every day I get emails from folks either raising money or telling me about their new idea and asking for feedback. The conventional wisdom is that VCs rarely invest in things that reach them randomly (or “over the transom” in someone’s VC vocabulary – I can’t for the life of me figure out why that phrase hangs around.) However, this isn’t the case for us as 10% of the companies we’ve funded in the past two years were initially from “cold call” email inquiries (Brightleaf and Organic Motion). So – I’m very happy to get a steady stream of random emails – keep them coming!
To read the full, original article click on this link: Technology Review: Blogs: Feld Thoughts: Show Don’t Tell – Especially In Video Pitches
Author:Brad Feld
