In the advertising world, it’s commonly agreed that the headline is responsible for about 90% of an ad’s effectiveness. Same thing in the book world. The title does nearly all the heavy lifting. And, it’s no different in newspapers and social media, especially places like twitter where all you’ve to sell the click is the headline. Or digg.com, where a brief glance at the headline makes or breaks your shot at hitting the front page.
Your headlines can either launch you…or bury you.
Which makes you wonder. Why do so many bloggers spend so much time on the body of a post, then punt when it comes time to create the headline?
So, how do you write headlines that rock?
Here are 7 things that’ll help make your headlines sing, pull, lure and lull. One big picture and 6 a bit more under the radar…
First, SEO Optimize Your Headlines.
Let’s talk about SEO first, because that’s the, how do I say this, suckier part of writing headlines at least for me. In fact, it’s the part I bailed on for most of my blogging career, until I realized how critical it was in driving search engine traffic to my blog.
To read the full, original article click on this link: 7 Sneaky Ways to Write Irresistible Headlines
Author: Jonathan Fields
