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SHANGHAI -- Books these days regularly cheer innovation. You rarely go to a conference without hearing how important it is. Copying others has a bit of a stigma.

Yet despite all of that talk, successful imitation rather than innovation may be a better way to make money. Even better, borrowing from others and combining that with your own creativity, can build strong competitive advantages.

So says Oded Shenkar, a business professor at Ohio State University, in a new provocative book called Copycats: How Smart Companies Use Imitation To Gain a Strategic Edge, published by Harvard Business Press. Shenkar previously wrote The Chinese Century, which looked at China's changing role in the world.

To read the full, original article click on this link: Why Imitation Bests Innovation -

Author: Russell Flannery