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Founded by Rich Bendis

We worship innovation and creativity. Forget about that guy in the U.S. Patent Office reputed to have said that there was nothing left to invent: We're certain that there are oodles of new gizmos, gadgets, processes and potions waiting in the wings, poised to provide us with things that we don't even know we want or need.

As business drivers, invention and innovation are usually cited at the top of the heap of things required for substantial growth. But often, companies are wary of marketing something completely untried and untested in the market. Here are two new books that look at offering something new - and something newish - in business.

"The Complete Idiot's Guide to Cashing in on Your Inventions" by Richard C. Levy; Alpha, 400 pages ($19.95).

To read the full, original article click on this link: Innovation or imitation? Two books offer guidance -