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A reader asks: I started a small business and have come up with a brand that is getting a lot of traction. Should apply for a federal trademark to protect it?

Answer: Filing for a federal trademark can be an expensive endeavor, costing thousands of dollars. So unless you have the resources, it might be best to try more cost effective ways of protecting your brand.

The good news is you don’t necessarily have to do anything to have a protectable “common law” trademark.

To read the full, original article click on this link: Should you pay to trademark your product or service? | VentureBeat

Author: Curtis Smolar