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Companies are using so-called innovation camps to come up with $100 million ideas. Paul Sloane reports from Amdocs' recent four-day event

Many large companies face the problem of how to find viable innovation opportunities that might result in significant new revenue streams. One approach that can deliver results is an intensive innovation camp. I recently helped facilitate such an event for Amdocs, a $3 billion company that provides software and services for most of the world's leading service providers, including AT&T (T), Sprint Nextel (S), and Vodafone (VOD).

This is the second such event that Amdocs has held. Organized by the company's chief scientist, Tal Givoly, its format is loosely based on gatherings such as Kinnernet or FooCamp, with emphasis placed on unleashing energy and creativity from the attendees. Last year's camp generated an idea known as Tera-play, which has become integral to Amdocs' products. It focuses on helping clients cope with the reality of a world in which trillions of devices—most of them not phones—are connected to the network and it addresses the systems, processes, and infrastructure to support this world.

To read the full, original article click on this link: Inside a Corporate Innovation Camp - BusinessWeek

Author: Paul Sloane