As a small business owner, you know the importance of blogging. You also know how important it is to get coverage from other blogs. But getting blog coverage means knowing how to pitch. It’s about making your email to that blogger stand out and make them want to hit the Reply button instead of just directing you to trash. And that’s not always easy.
As a blogger and a SMB business owner, I’m constantly getting and sending out pitches. And there’s an art to it. Here are 5 Dos and Dont’s of pitching bloggers for coverage.
- Know Who To Contact: Businesses quickly get in trouble when they create a rudimentary press list and then mass email everyone on it. This is something you really want to avoid. You want to create a PR linkerati list that will help you identify the most important outlets when you need them. Do some research to find the most relevant blogs in your niche, and then segment them by what types of stories they cover, what their audience likes, and the topics they’re interested in. You don’t want to contact EVERYONE when you have something to say, you only want to contact the people most interested.
To read the full, original article click on this link: 5 Dos & Donts For Getting Blog Coverage | Small Business Trends
Author: Lisa Barone