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There is a big difference between doing and knowing what to do. The difference separates the winners from the losers.

A lot of people and organizations are using social media because everyone is “doing it”. But doing it and knowing what to do with it are two totally different things.

If you do what other people do it becomes one big copy movement. Copying is repeating something somebody or everybody else does and then getting what everybody else gets, really nothing new.

You can repeat what someone else says yet not fully understanding the value of what they said. You can mimic what others do but it doesn’t mean you are mimicking what they know. Knowing something is reflected by how well you do that which you know. Doing something you don’t know is reflected by the poor results of what you do. All this being said do you follow what people do or what people know?

To read the full, original article click on this link: Doing vs. Knowing What to Do |

Author: Jay Deragon