It’s hard balancing a blog with your small business. Even though you know the importance of having fresh content, sometimes life gets in the way. Things get busy at work, you go away to a conference, you have a new baby in the house, or the unimaginable happens and you actually take a vacation. What happens to your blog when you don’t have time to update it? How do you take a blog vacation without it ruining all the momentum you’ve created?
Here are a few suggestions.
Schedule posts in advance: One way to get around going quiet during busy times is to write post ahead of time and schedule them to go live while you’re away. This allows you to continue to publish new content and not give off to customers or readers that you may be away from your computer or busily working away in your store. And because you’re the one writing the content, you don’t have to worry about any changes in voice or bringing in a guest blogger that may take more liberties than you’re comfortable with. The downside to this method, of course, is that you have to make time to pre-write content. Not always the easiest thing to do. :)
To read the full, original article click on this link: Entertain Your Readers When You’re Not There | Small Business Trends
Author: Lisa Barone