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On Cleveland’s east side there’s a neighborhood called University Circle. It’s an anachronism. The “circle” part disappeared 60 years ago. There is one university. Yet the same area includes three hospital systems, medical and nursing schools, the local biotech trade group and many of the city’s medical startups.

Enough. Down with the name University Circle. Expand the borders a bit and call it what it is: The Medical District.

Branding can be a pithy and overhyped undertaking. But not when it comes to reviving the economic psyche of cities like Cleveland, which have transitioned away from their manufacturing base. An accurate re-branding celebrates and promotes a city’s new economy and can fuel that growth.

To read the full, original article click on this link: Introducing Cleveland’s new neighborhood: The Medical District « MedCity News

Author: Chris Seper