Enough. Down with the name University Circle. Expand the borders a bit and call it what it is: The Medical District.
Branding can be a pithy and overhyped undertaking. But not when it comes to reviving the economic psyche of cities like Cleveland, which have transitioned away from their manufacturing base. An accurate re-branding celebrates and promotes a city’s new economy and can fuel that growth.
To read the full, original article click on this link: Introducing Cleveland’s new neighborhood: The Medical District « MedCity News