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Five Types of Innovation Snake Oil ConsultantsYou’ve probably come across many self-claimed innovation experts in the past and it seems like anyone who has a different way of saying or doing something is calling themselves one. So many dumb things I’ve heard these people said about innovation. Some are snake oil consultants promising to help clients to innovate and to organize a company for innovation. There are some selling to clients how to be creative I’ve heard people promising clients that they can improve innovation success rate from 4% to 80%! 80% wow, if that’s the case, this consultancy should worth a few billions at least. Google would have bought them already!

And then there’s talk about what type of people are best suited to be innovators. What kinds of archetype that represent the best quality of an innovator. This is so BS, innovators come in all sizes and shapes. I’ve come across many big ideas people who were trained in finance, economics, accountancy, legal, operations and engineering… and I’ve also met many working in the creative industries with zero ability to come up with big (medium or small) ideas although they dress creatively (that’s a matter of taste).

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Author: Idris Mootee