For many job seekers, the cover letter is an opportunity to sell themselves and differentiate themselves from the rest of the competition. For entrepreneurs, the cover letter is a way to really sell their story and remove any doubt to the potential employer about an entrepreneur’s commitment to someone else’s business.
I will attempt to break down the traditional three paragraph cover letter for entrepreneurs:
First Paragraph: Introduction
In the introduction, this is where you want to first state your entrepreneurial history, the status of your current businesses (because employers want to make sure you aren’t in a “vague” situation – they need to know you are serious about looking for employment), the specific achievements at your business and how they relate to the position you are looking for.
Example: For the past 5 years, I have been the Co-founder and CEO of ABC Co. ABC Co, which was sold to XYZ Co in June of 2010, was a 20 person consulting company specializing in online marketing for small to mid sized businesses. I specifically worked with clients on Search Engine Optimization and feel my 5 years of experience would be an excellent fit for your Manager – SEO position.
To read the full, original article click on this link: The Entrepreneur Cover Letter | Personal Branding Blog - Dan Schawbel