Imagine you’re a major e-commerce player and you need a mobile Web strategy. You have to navigate a bunch of fast-changing technologies — hyperlocal, social Web, payments — with little precedent and high capital costs. What do you do?
You think about the customer. Three years after the iPhone, those
companies are finally getting a handle on how to leverage the
smartphone, says Jason Taylor, VP of Global Product
Strategy of Usablenet, a mobile Web development company
that has built sites for a litany of major clients including Amtrak,
Bloomingdales (M), Crate & Barrel,
Aetna (AET), Brookstone, JetBlue
(JBLU), CVS (CVS), Staples (SPLS), American
Airlines (AA), Marriott Hotels (MAR), Sears
(SHLD) and American Eagle (AEO).
To read the full, original article click on this link: 7 Ways Brick-and-Mortar Retailers Are Moving into Mobile Commerce | BNET Technology Blog | BNET
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