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altSquare has drawn a lot of buzz to the mobile-payments business. Venmo's founders hope to draw on that as they build their company.

Andrew Kortina and Iqram Magdon-Ismail were randomly paired as freshman roommates at the University of Pennsylvania and have been cooking up ideas together ever since. First there was a classified ad service for Penn students, and then a web-based iTunes competitor. Magdon-Ismail went on to work for Ticketleap and Kortina landed at Bit.ly. But not for long.  Last spring, Magdon-Ismail called Kortina and announced, "I'm thinking of leaving my job." Kortina's response: "The second you're ready to leave, then I'm ready to leave."  That's all it took for the two to embark upon their next entrepreneurial venture. But what form would it take?

Magdon-Ismail, who was living in Philadelphia at the time, traveled to New York City to spend a weekend brainstorming with Kortina. Inspiration came in the form of an unmet need, as it so often does. Magdon-Ismail had forgotten his wallet and wrote a check to Kortina to cover his share of the weekend expenses. "We thought, 'Why are we still writing checks?'" recalls Kortina.  "'Why aren't we using a web service to pay each other back?'  So we decided to build something that would let us do that."  The result was Venmo, a mobile-based platform that allows friends to exchange money using their phones.

To read the full, original article click on this link: Inc.com's 2010 30 Under 30 List: Andrew Kortina and Iqram Magdon-Ismail, Founders of Venmo

Author: Donna Fenn