On Friday, Apple CEO Steve Jobs
held a press conference to address "Antennagate",
or the issues that iPhone 4 users have been having with the phone's
antenna.
With the conference, Jobs ended up coming out on top by promising a free solution for customers and emphasizing that the issue was over-hyped (and backing it up with data.)
The online world was charged with discussions about the presentation (and still is) -- and not only because it concerned Apple. There were a few specific things Jobs did that ensured his presentation would go viral.
Fast Company spoke with Dan Zarella, a scientist who studies how presentations turn into viral sensations, about what Jobs did right during his presentation to make sure it was talked about afterwards.
To read the full, original article click on this link: 4 Presentation Lessons From Steve Jobs' iPhone 4 Press Conference
Author: Bianca Male
