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If a computer could identify your face as you walked into a store and could offer you personalized discounts, would you like it? If you were a store owner, would you want to do that?

Billionaire investor Mark Cuban thinks that’s the future of the “location” trend. He invested recently in a company that can count people in a video capture, and he believes the next step for the application is to add facial-recognition software, he wrote on his blog Sunday. Mr. Cuban wouldn’t reveal the name of the company but said it wasn’t currently using face-recognition technology.

To read the full, original article click on this link: Mark Cuban: In the Future, Stores Will Recognize Your Face - Venture Capital Dispatch - WSJ

Author: Jennifer Valentino-DeVries