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Microsoft's new search engine Bing has been making waves in the search market, adding new features and slowly chipping away at Google's established search dominance. But smaller search engines have an uphill battle when it comes to toppling Google in search.

As's Barry Diller pointed out today, innovation in search often works toward Google's advantage. Regardless of whether Google does the innovating. made headlines this week with some userface changes that reverted the site back to its earlier question and answer format. Furthermore, the site beat analyst expectations, growing 18% to $197.2 million. But IAC head Barry Diller had some candid words about Ask's prospects during the company's second quarter earnings call. According to PaidContent, he said:

“One thing I want to make clear to investors is that Ask itself is not a large segment of the company. I had hoped it would become one, but I was wrong about that. I was wrong about the competitive landscape with Google."

To read the full, original article click on this link: Competitors beware: Innovation in search benefits Google | Econsultancy

Author: Meghan Keane