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Remember the first time you rode a rollercoaster? You waited in line with trepidation, smiling nervously to your family, friends or those around you, hoping that no one could sense the butterflies in your stomach. As you got in the car and strapped in for your ride, you wondered how secure the safety belt really was. You were scared and excited about what would come as the car slowly inched up the hill before the first big drop. You wondered if it was really such a good idea getting on this ride, and maybe even said a quick prayer. When the car started downhill and picked up speed, you let out your best Hollywood scream as you sped over bumps and turns and flipped head over heels. You alternated between feelings of delight and feelings of horror and everything in between. You felt more terrified and exhilarated than you ever had before in your life. By the time your car slowed down and stopped at the terminal, your cheeks were flushed by the rush of it all. You barely knew where you had been, but you were happy you did it and wished it weren’t over so quickly. As a business advisor, I know that the emotional rollercoaster ride of entrepreneurship can be tough, but just like an actual rollercoaster, there are unexpected twists and turns, thrills and excitement to be gained from entrepreneurship that make it all worth the ride. Whether you’re just starting out or you’ve already established a business of your own, here are some things to keep in mind on your ride.

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