Some male executives from the Fortune 500 decided they needed to form a “group” to discuss all the babble about social media.They kept the group secret for fear of being discovered.
The goal of the meeting was to help each other understand all this social stuff and they asked a social media therapist to come into the group and help them with their confusion and to clarify issues so they could sound intelligent about the subject when speaking to others.
The Session:
The group met in one of the executive homes on Thursday night of every week. The forum was free-flowing with the “Social Media Therapist” facilitating the dialog. The sessions typically sounded something like this:
The C-Suite: We hired someone who says they had experience using the technology and asked them to manage our presence and teach others in the company how to use it as well. Our problem is that no one understands the person we hired when we ask questions about how to use the technology.
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