I had the opportunity to speak at the Open Innovation Summit in
Chicago recently about the importance of internal marketing in
building a successful innovation program. At first blush one might be
tempted to question how internal marketing relates to innovation. Sure
– we all know about innovations in external marketing (packaging,
naming, pricing, promotion, etc.). But internal marketing? Why do you
need to invest there? Well as presenter after presenter at this conference confirmed: if you don’t have good internal awareness and support for your innovation program, it will not succeed.
The allure of innovation is obvious: to compete in today’s global economy in just about any sector it is becoming a situation of “innovate or perish.” A recent Boston Consulting Group report found that 94% of senior business leaders listed innovation as one of their top priorities. But that report, and many others have gone on to cite many reasons why companies are not successful at innovation today. One of the key reasons – and where Invention Machine is helping hundreds of manufacturing organizations – is that innovation remains a largely ad-hoc process. Through the implementation of a strong innovation foundation companies canimprove their ability to innovate on a consistent, sustainable basis.
To read the full, original article click on this link: Internal Communications as a Key Innovation Enabler
Author: Jeff Boehm
