In this excerpt from his new book UnMarketing: Stop Marketing. Start Engaging. author Scott Stratten shows the profane acts users of Twitter, Facebook, and LinkedIn commit. How many are you guilty of?
Social Media is so new that most people are making it up as they go,1
but most people seem to make the same mistakes. Or dare I say sins. . .
. We look at the biggest players online for business--Facebook,
Twitter, and LinkedIn--but the same concepts can be applied to any
social media site.
Greed
Greed is quite a popular sin. Twitter by default is a self-centered tool. It's about us. But it's 100 times better if used as a conversational tool versus a dictation. I see people using Twitter as a glorified RSS feed for their blog or an ad-puker. So absent of personality, I wonder why they even try. Yes, they are in business, but if they believe that business is built on relationships, they need to make building them their business.
This sin holds a special place for the people who only retweet compliments about themselves. I was talking to a colleague of mine and she was asking how I have built such a large amount of followers. I mentioned that I get retweeted a lot and I retweet others. Her reply was "I retweet others all the time!" When I checked out her page, the only time she ever retweeted anyone was if it was a compliment about her or a #FollowFriday2 mention with her in it. You may as well tweet while looking in a mirror telling yourself you're good enough, you're smart enough, and gosh darn it, people like you.
To read the full, original article click on this link: The Seven Deadly Sins of Social Media | Fast Company
