Corporate branding–it’s all the rage these days. Social media blogs wax on about the companies doing it right, the companies doing it wrong, and the companies that have yet to get involved at all. As a small business owner, it can be a little intimidating. How do you go about building a brand while building a business at the same time? Well, there a few places you should start.
Below you’ll find five ways to begin building your brand online. You’ll actually find it’s pretty painless.
1. Know what you want it to be.
You can’t build a brand if you don’t know what you’re trying to build. Social media is about amplifying your voice in a way that connects with customers. So what do you want your voice to sound like? Who are you in your space and what do you want people to associate with you? Everything you do on the Web and off of should work to strengthen that. Your actions now have a purpose – to create the identity you’re after. Once you know this, you have a road map for everything else.
To read the full, original article click on this link: 5 Ways to Start Building Your Brand Online
Author: Lisa Barone
