6 Best Practices for Savvy E-mail Marketing

I love e-mail marketing. I love it because it’s universally understood and suited for normal people–people like your mom, your neighbor Jane down the street, and your customers who still haven’t signed away their life and privacy for a Facebook account (yet). E-mail marketing gives small business owners an intimate way to reach the “everyone else” of their market. And that’s where its power it lives.

But not all e-mail marketing is created equal. You know this because you, too, have an inbox. You see what arrives there. You can feel the difference between the e-mails you rush to open and the ones that cause you to angrily hit the delete key. If you’re a small business owner trying to tweak your e-mail marketing campaign, where you should start? What’s most important to readers?

Here are six e-mail marketing best practices to help you get started.

To read the full, original article click on this link: 6 Best Practices for Savvy E-mail Marketing

Author: Lisa Barone